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10% OFF - IT'S REAL + PLAYDISC™ - A Music Survival Kit (BLACK)
Save a massive 10% off the IT'S REAL Bluetooth Cassette Player COMO (HKD 1180) and PLAYDISC™ - A Music Survival Kit (HKD 558) to enjoy physical music!
 
IT'S REAL Bluetooth Cassette Player COMBO - Regular Edition
 
CLICK HERE FOR PRODUCT DETAILS
 
A simple and direct experience of listening to music in the ‘90s
 
In 2020, we are experiencing unprecedented deviation. The world has been halted and isolated, and routines in life overturned. Everyday, we use our phones and computers to listen to music while listening to a CD album has become a thing of the past. If, one day, we are denied access to the Internet and streaming platforms, or if a song we all resonate with gets taken down...suddenly, we will realize the long lost beauty and importance of a CD album.
 
In 1984, the 100th anniversary of the phonograph, the world’s first portable CD player was launched. CDs gradually replaced cassettes and vinyls, and CD players began to accompany people at work, after class, and while traveling in the ‘90s. Unwrap the packaging of a CD album and carefully look at the design. Put the CD into the player, press “PLAY”, take out the lyric book, and listen while reading it in detail. Without interruptions from notifications or voice messages, it is the pure enjoyment of music.
 
How long has it been since you last went to a record store? Long time no see, dear Music.
 
NINM Lab is launching the new Long Time No See portable CD player equipped with Bluetooth 5.0 and a built in magnet. It allows you to freely enjoy the simple and direct experience of listening to a CD in different circumstances.
 
 
Thinking out of the old box, the romantic combination of Analogue with digital technology produces the IT'S REAL Bluetooth Cassette Player Combo consisting of the bluetooth 5.0 music transmitter tape, cassette player, and speaker. With the combo, you can enjoy the process where digital music is played the same way as physical records. Reel to Real.
 
In 2018, NINM Lab launched its first musical product - IT'S OK Bluetooth Cassette Player - on Kickstarter. In 2021, IT'S OK TOO Bluetooth Stereo Cassette Player, an upgraded version of IT'S OK Bluetooth Cassette Player, was rolled out. Continuing the cassette romance of the IT'S OK collection, IT'S REAL Cassette Player Combo is not only a cassette player, but also a Stereo Bluetooth speaker equipped with the REAL TAPE Bluetooth 5.0 Music Transmitter Tape. The REAL TAPE is also compatible with other hand-held boomboxes, turning the old boombox into a Bluetooth speaker.
 
IT'S Real Bluetooth Cassette Player Combo can satisfy you both acoustically and visually! The transparent top cover enables you to see the cassette tape design and the working status of the player. Besides, with the built-in stereo speakers with subwoofer, you can enjoy a rich and natural sound effect.
 
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PLAYDISC™ - A Music Survival Kit
 
CLICK HERE FOR PRODUCT DETAILS
 
 
Only Music Can Heal Me.
 
Music communicates with us in a way that is more powerful and effective than words.
Every memory and moment in our life has its own special song. These playlists make our experiences stronger, bringing out the feelings we link to these memories.
Use PLAYDISC™ to make your own playlist and enjoy your favorite sounds. Each song tells a story and brings back special memories. Enjoy a personal music journey with PLAYDISC™.
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Feature
  • A music survival kit - Complete with a retro 3.5mm headset. Use music as healing at any time.
  • The new generation Mixtape, a physical playlist that you can share with others.
  • Compact and lightweight design, designed for comfort and portability.
  • Features Bluetooth 5.3 compatibility, but also offers a 3.5mm output for versatility.
  • Available in two stylish colors - black and white. 
  • Paired with a customizable transparent case - Create your own style.
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Bringing back the joy of physical music in an easy and handy way
Streaming platforms are unprecedentedly convenient, but they can't beat the joy of holding a CD or record in your hands. The increasing sales of tapes, CDs, and vinyls show how much people love physical music. It's not a fad; it's here to stay.
Since 2018, NINM Lab has released a range of music players, from traditional tape players to portable CD players. We believe that physical music still plays an important role in the digital age. When music mediums are held in hand, the tangible touch and warmth are incomparable to digital music.
NINM Lab’s new product, PLAYDISC™, is both a music medium and a music player. Users can put their favorite digital music files onto the PLAYDISC™. It's small, easy to hold, and comes with built-in memory and rechargeable battery. You can listen to your music with the included headphones, or connect it to Bluetooth 5.0 headphones or speakers. No matter if you're listening alone or sharing with friends, PLAYDISC™ can make your music experience unforgettable.
 
The New Generation Mixtape - A Physical Playlist You Can Give to Others
In the era of cassette tapes, one of the most nostalgic and heart-stirring cultures is the mixtape. This culture involved recording your favorite songs, music, or sounds on a cassette tape, creating a unique playlist. This required careful planning and song selection to create a special musical experience, infusing one's emotions and tastes into the mixtape. Each playlist is like a journey through different emotions, memories, and moods. Every song had its own story, but together, they told a bigger one. Whether it's for a road trip, exercise, or a relaxing evening, the choice of songs can set the tone and enhance the overall experience. A great playlist can lift your mood, evoke precious memories, or simply provide a soundtrack for everyday life.
In the past, people would often exchange homemade mixtapes with others or give them as gifts to share music, this silent way of communication can bring about profound connections. Compared to the playlists we stream today, these physical mixtapes felt more personal.
PLAYDISC™ can be said to be the new generation mixtape. You can select your favorite digital music files or record messages, store them in PLAYDISC™, to become your unique physical music carrier. Not only can it serve as your own music but also can be given to important people, conveying what you think through music.
 
 

10% OFF - IT'S REAL + PLAYDISC™ - A Music Survival Kit (BLACK)

HK$1,738.00 Regular Price
HK$1,564.20Sale Price

  • Q：請問有維修保固服務嗎？
    A：自收到商品的日期起算，皆享有一年產品有限保固，新品瑕疵於收到商品7天內可免費更換新品。此有限保固不涵蓋 : 1. 因意外、濫用、誤用、擅自維修或安裝不當使用所造成的損害。2. 一般正常磨損對於產品所造成的輕微表面損害也不負擔保之責。3. 電池等消耗性零件的正常耗損。

    請務必保留購買證明(如：發票)且將產品寄返時請儘量使用原始包裝；如無法提供購買證明，將無法享受完整的保固服務。保固期間若商品有問題，經檢驗過後，若發現是產品材料或生產缺陷，我們將盡最大努力提供免費維修或表現和穩定性相對於新品的產品，並具備同等功能的產品。出貨前我們會再次檢查，請您放心。

    Q: Is there any warranty service?

    A: You can enjoy a limited warranty for one year from the date of receiving the product. If you discover any defect in the new product, please contact us for free exchanges within seven days after receiving the product. This limited warranty does not include: 1. Damage resulting from accidents, abuse, misuse, unauthorized repair, or improper installation. 2. Minor damage to the product surface incurred by normal abrasion. 3. Normal depletion of consumable parts such as batteries.

    Please make sure to keep the proof of purchase (such as invoice) and pack defective products in original packaging as possible as you can when claiming returns; if you cannot provide the proof of purchase, you will not be able to enjoy the full warranty service. If any defect in materials or workmanship is found during the warranty period after our inspection, we will do our best to provide free maintenance or products whose performance and stability are comparable to a new one while possessing the same functions. We will double check products before shipment, so please rest assured.

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    Q：IT’S REAL 及  REAL TAPE 是如何供電？
    IT’S REAL Cassette Player 並沒有內置電池，供電的方法有以下 2 種：

    1) 以 4 粒 AA 電池供電
    2) 在沒有 AA 電池的情況下，以 USB-C 供電（非充電）

    如果你是使用 AA 充電池，你亦可以透過 IT’S REAL Cassette Player 的 USB-C 口為AA 充電池直接充電。***只可以為充電池充電***

    REAL TAPE 內置鋰電池，備有 USB-C 充電接口，你可以以 USB-C 為 REAL TAPE 充電。

    Q: How are IT'S REAL and REAL TAPE powered?

    IT'S REAL Cassette Player does not have built-in batteries, and there are two ways to supply power:

    1. Four AA batteries
    2. USB-C (not charging) if you have no AA batteries

    In case of AA rechargeable batteries, you may directly charge AA rechargeable batteries through the USB-C port on IT’S REAL Cassette Player. *** can only charge rechargeable batteries ***

    REAL TAPE has built-in lithium batteries and a USB-C charging port. You can charge REAL TAPE through the USB-C.

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    Q：REAL TAPE 可以用在什麼卡帶機？
    A：REAL TAPE 的尺寸跟普通卡帶一樣，可以放進不同的卡帶機。我們建議在 Boombox 及大型帶揚聲器的卡帶機上使用，並不建議在便攜式卡帶機中使用 REAL TAPE 。

    因為我們沒法確保舊式的卡帶機狀態，所以我們沒法保證 REAL TAPE 能在所有（特別是二手）的 Boombox 及大型帶揚聲器的卡帶機上都能以最佳狀態播放。

    由於舊式的卡帶機狀態不一，如果 REAL TAPE 未能在卡帶機中轉動，你可以：
    1) 使用快進（Fast Forward) 15 秒，令 REAL TAPE 的齒輪順暢後，再按 PLAY
    2) 如果仍然未能轉動，你仍可以使用 REAL TAPE ，只需按下 PLAY + PAUSE。在 REAL TAPE 不轉動的情況下，你亦能繼續聽到音樂。

    Q: What are the cassette players for REAL TAPE?

    A: REAL TAPE is the same as ordinary cassettes in size, and it can be put into different cassette players. We recommend using Boombox and large cassette players with speakers rather than portable cassette players.

    Since we are not sure of the condition of old cassette players, it is beyond our ability to warrant that REAL TAPE can be played under optimal conditions on all (especially second-hand) Boombox and large cassette players with speakers.

    Since the condition of old cassette players vary, if REAL TAPE fails to spin in the cassette players, you can:

    1. Use Fast Forward 15 seconds to make REAL TAPE gears run smoothly, then press PLAY
    2. If it once again fails to spin, you can still use REAL TAPE by pressing PLAY + PAUSE. Then you can continue to hear music without spinning REAL TAPE.

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    Q：REAL TAPE 的藍牙兼容什麼設備？
    A：REAL TAPE 是備有 Bluetooth 5.0 接收功能，只要有藍牙功能的傳送設備都能連接 ，如一般的手機、平板及電腦。有些備有藍牙傳送功能的黑膠盤等，也能連接 REAL TAPE。

    Q: What devices is REAL TAPE's Bluetooth compatible with?

    A: REAL TAPE is equipped with Bluetooth 5.0 receiver, so all transmission devices with the Bluetooth function can be connected to it, such as general cell phones, tablets, and computers. Some vinyl discs that support Bluetooth transmission can also be connected to REAL TAPE.

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    Q: 當配合 REAL TAPE 使用時，如何達到最佳效果？

    A: 由於每台設備的音量輸出有異，我們建議你將設備的音量設定為不多於 70-80% ，然後再使用 IT’S REAL 的音量控制輪調整至適合的音量。

    Q: What is the best setting when using it as a bluetooth speaker?

    A: Since every device’s volume output varies, maximum volume setting of your device should be below 80%, and adjust the Volume Control Knob (7) to your preferred sound level.

    • PLAYDISC 的套裝包括了什麼？

    PLAYDISC 有兩款外觀可供選擇 - 黑色及白色 、兩色同價。 每個套裝內有 PLAYDISC 一台、有線耳機一個（白色及黃色海綿各一套）、USB-C 傳送線一條及一套四張貼紙（注意：黑色套裝及白色套裝的貼紙中有 2 張是不一樣。）

    • What is included in the PLAYDISC set?

    PLAYDISC offers two color options - black and white, both priced the same. Each set includes one PLAYDISC, one wired earphone (with a set of white and yellow sponges), one USB-C cable, and a set of four stickers (Note: There are 2 different stickers in the black and white sets.)

    • PLAYDISC 每次充電後可以用多久？

    在藍牙模式下約 5 小時。 在 3.5 mm 輸出模式下約 7.5 小時。

    • How long can the PLAYDISC be used after each charge?

    About 5 hours in Bluetooth mode. About 7.5 hours in 3.5 mm output mode.

    • PLAYDISC 支援的檔案格式有哪些？

    PLAYDISC 支援以下格式： Aac, m5a, amr, dts, alac, ape, flac, mp3, wav, wma, g726, midi （最大 1536kbps）

    • What file formats does PLAYDISC support?

    PLAYDISC supports the following formats: Aac, m5a, amr, dts, alac, ape, flac, mp3, wav, wma, g726, midi (up to 1536kbps)

    • 如何將音樂檔案複製到 PLAYDISC 上

    Windows 系統**

    1. 確定 PLAYDISC 在 3.5mm 輸出模式，再長按 "Disc" 按鈕 (1) 開機。
    2. 使用附送的 USB-C 數據線將設備連接到您的電腦。 *注意，非所有 USB-C 線都能傳送數據。我們只能確保隨機附送的 USB-C 數據線可以傳送數據。如你並非使用附送的 USB-C 線，請先確應是否可以傳送數據。
    3. 電源 / 藍牙 LED 燈 (8) 將亮起。
    4. 電腦系統將自動識別並打開 “PLAYDISC” 文件夾。如果沒有，導航到 "This PC"，然後雙擊打開 “PLAYDISC” 文件夾。
    5. 將您選擇的音樂文件拖放到 “PLAYDISC” 文件夾中。*音樂播放的順序將由檔案名稱的字母順序決定。
    6. 如果你有多個歌曲列表或專輯： 音樂播放的順序將由檔案名稱的字母順序決定。如果你擔心文件夾或專輯的順序，請在將它們拖入 “PLAYDISC” 文件夾之前重新命名歌曲檔案名稱。
    7. 完成複製後，將 PLAYDISC 裝置安全地從電腦中移除。
    • How to copy music files to PLAYDISC

    Windows OS

    1. Turn on the device in 3.5mm headphone mode by long-pressing the "Disc Button" (1).
    2. Connect the device to your computer using the included USB-C data cable. *Not all USB-C cables can transmit data. We can only guarantee that the included USB-C data cable can transmit data. If you are not using the included USB-C cable, please check first whether it can transmit data.
    3. The Power/Bluetooth LED (8) will light up.
    4. The system should automatically recognize and open the PLAYDISC folder. If it doesn't, navigate to "This PC" and double-click to open the PLAYDISC folder.
    5. Drag and drop your chosen music files into the PLAYDISC folder.*The order of the music files will be determined by the alphabetical order of the folder names.
    6. If you have multiple song lists or albums: The order of the music files will be determined by the alphabetical order of the folder names. If you are concerned about the folder or album order, please rename the folders before dragging them into the PLAYDISC folder.
    7. After copying the music files, remember to eject the PLAYDISC.
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